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Traceability in Fashion: Fábula and the Revolution of Transparency in the Cotton Industry
Summary
The fashion sector is undergoing a significant transformation with the advent of raw material traceability, promoting transparency and responsibility throughout the production chain. Renowned brands like Fábula, belonging to the Soma group, are at the forefront of this initiative, using innovative technologies to monitor the cotton used in their products, ensuring quality and sustainability...
About the brand
Soma: The Soma Group is one of Brazil's main fashion conglomerates, known for its diverse portfolio of brands including FARM, Animale, A.Brand, and Fábula, among others...
Fábula: Fábula was born in 2008, originating from FARM partners' desire to bring the same enchanting fashion experience from adult fashion to the children's universe...
Objective
Ensure raw material quality: Ensure that suppliers and processes used meet the brands' high standards. Promote supply chain transparency: Allow all stakeholders to have access to accurate and up-to-date information about the origin and treatment of leather. Enhance sustainability and social responsibility: Integrate ESG practices throughout the production chain.
Result
01
Over 80 registered suppliers
02
12.5 thousand tracked products
03
1.1 thousand registered invoices
04
Creation of platform that tracks suppliers and assets using blockchain technology
05
Suppliers are continuously evaluated to ensure compliance with brands' high standards
Cases
See other cases
The fashion sector is undergoing a significant transformation with the advent of raw material traceability, promoting transparency and responsibility throughout the production chain. Renowned brands like Fábula, belonging to the Soma group, are at the forefront of this initiative, using innovative technologies to monitor the cotton used in their products, ensuring quality and sustainability...
